As consumers become more and more infatuated by technology, many marketers have assumed their audience doesn’t want to receive direct mail. Because of this, they have stepped away from the classic method of communication and are focusing on digital marketing strategies. The truth is, however, our audiences actually like direct mail and see it as high in value, and trustworthy. In fact, 7.5 out of 10 people say print is twice as trustworthy as its closest rival- email.
We’ve heard it all before: “millennials are entitled,” “millennials are lazy,” “millennials want to mooch off their parents.” Whether these statements were ever true or not, they sure aren’t now. Instead of seeing a generation of those who wait for opportunity to knock on their doors, we are now seeing a generation of go getters. A generation willing to work hard, every single day.
It’s 2017, people, and it’s time to act like it. How do you act like it’s 2017, you might ask? You refresh your branding efforts, that’s how. Now, don’t get confused… We’re not talking about a complete rebranding. Instead, we’re suggesting a simple brand refresher. Just like the new year inspires you to get that cute new pixie cut, it should also inspire you to order new business cards and update your website.
The only thing that is constant about the internet is that it is constantly changing. Due to this chaos, your website needs regularly scheduled check-ups to ensure everything is as it should be. These check-ups will look for things such as CTA (call-to-action) placement, user-friendly pages, search engine optimization, alt text, etc. Basically, anything and everything that can affect your Google rankings and make you less searchable.
Instagram is an online mobile photo-sharing, video-sharing and social networking application that allows its users to capture pictures and videos, and share them publicly, or privately, on the app, as well as through a variety of other social media platforms, such as Facebook, Twitter, Tumblr, and Flickr. Instagram users are given the option to edit their photos within the app, add filters to change the look of their photos and videos, and hashtag their posts to gain exposure. The application currently has over 500 million active monthly users, who post approximately 52 million photos per day. Say, “Cheese!”
Have you ever wondered why Trident Gum’s logo is red, white, and black? Maybe why Scotch Tape’s logo is yellow and black? Or why Shaws’ logo is orange and green? Well, a lot of people have.
When people think of printing, they often think of paper. But, really, printing is about much more than paper. For years, people have been experimenting with different substrates, and things really got exciting when the industry started to explore what could be done with large format printing.
You may go to trade shows to speak and schmooze, but unless you deal with the nitty- gritty business of setting up the booth, you probably have no idea what is really required to survive a trade show.